What is Waltham WordWorks?

In simple terms, we are an expert content creation provider.

We create high-quality articles and blog posts for web sites, to help those sites build individual portfolios that showcase their expertise in their industries.

The idea is simple, but doing it well isn’t.

A lot of people will tell you that they can solve all of your online presence problems: they’ll tell you that they’ll build you a fantastic web site, create engaging content, drive search traffic to you, and generate new business. Just sign here!

We hope you’re doing your due diligence: has anyone, anywhere, ever, been able to solve all of your problems?

We are specialists. We don’t promise you the moon—but we deliver what we promise.

We have a limited but razor-sharp focus. Our specialty is creating the highest quality content for your online presence. Our goal is to help you build a portfolio of online material, in the form of articles and blog posts, to demonstrate and document your expertise in your field.

Why should that interest you? Because it interests your customers. How do you yourself treat business web sites when you’re looking for a product or service? If you’re searching for a building contractor, do you choose the one with a single “about” page describing the firm—or the one with a blog section describing each of the major projects they’ve completed over the past two years? When you need a tax accountant, do you call the one whose site shows a list of certifications and clients—or the one with a site that shows certifications and clients…but also includes a small library of articles explaining recent changes to the tax code that customers need to be aware of?

You already know the answer: In these cases and most others, you’ll think more favorably of the firm with more content. You’ll spend more time on that site, remember and share more of what you found there, and—most important—you’ll be more likely to contact them.

Do we believe in the oft-cited cliche, that “content is king?” In a way. Content has always, ultimately, been what separates the good from the bad, the great from the good, the exceptional from the average. But content can’t be measured only in quantity: quality matters as much or more. The content that we produce is always high-quality.

We don’t turn a blind eye to the practicalities of search engine ranking, however. We know that keywords work, that headings matter, and that longer, in-depth content produces better search engine results (among many other factors). But our writers don’t throw together cut-and-paste gibberish that meaninglessly repeats keywords: each article we produce is thoroughly researched and edited in ways that allow it to take advantage of the more subtle search optimization factors, such as context-based and natural language queries, content recency and update frequency, and outbound link quality. We even take into account factors such as readability score and vocabulary level, which might have only a small effect on page ranking, but can be crucial to the comfort level of visitors to your site.

Let’s be clear, though: we don’t game the system, or have any intention to. In fact, we have no need to: the content we produce works and ranks well, because it’s good content; and good content ranks well. That’s more than just a truism or circular logic. When you’re producing top-quality content, you don’t need to rely on tricks to rank well. Our writers and editors are instructed in numerous best practices for producing their articles and they understand that while these practices help search ranking, they’re also simply good techniques for good writing.

If the idea of adding high-quality content to your site to improve your image interests you, then you’ve come to the right place.