What’s New?

What is Waltham WordWorks?

In simple terms, we are an expert content creation provider. We create high-quality articles and blog posts for web sites, to help those sites build individual portfolios that showcase their expertise in their industries. The idea is simple, but doing it well isn't. A lot of people will tell you that they can solve all … Continue reading What is Waltham WordWorks?

Stuffing is for turkeys, not effective online content.

Photo: © Swanson, 2021.. Keyword Stuffing Our series on strategies for best practice in content writing is nearing its end with this, the sixth of seven anticipated parts. This time we're looking at SEO manipulation by keyword stuffing. As usual, we're looking less at content mistakes and are more focused on offering advice on what … Continue reading Stuffing is for turkeys, not effective online content.

If You’re Local, Keep It Local.

Photo by Priscilla Du Preez on Unsplash. Localization Our series looking at best practices in content writing continues with this, the fifth post of what we expect to be a total of seven. The topic of this post is localization. In the earlier posts in this series, we've looked at audience, jargon, the potential problem … Continue reading If You’re Local, Keep It Local.

Fact Checking Matters

May all your sources be as reliable as Old Faithful. Photo by Emily Campbell on Unsplash. Our series of posts addressing best practices in content writing continues. Previously, we've looked at audience, jargon, and the potential problem of "TMI." In this installment, we're looking at something that gets little or no notice in everyday discourse, … Continue reading Fact Checking Matters

Avoiding TMI in Site Content

Image: Information overload. We're continuing with a series of posts addressing the idea found in many online articles describing the most common "mistakes" of content writing. We're instead attempting to help readers focus on several important "best practice" factors to produce better content. We've already looked at audience and jargon. This time, let's discuss TMI: … Continue reading Avoiding TMI in Site Content

Jargon Can Help (Or Hurt)

Image: Jargon words—specialized tools for distinct tasks, but unfamiliar to most people. Last time we started a series of several posts built around the general idea of "best practices" for content writing. This grew out of a review of material that listed some of the most common "mistakes" in content writing: we've chosen to take … Continue reading Jargon Can Help (Or Hurt)