What’s New?

Chasing 100% Unique Content…or else?

If you've spent any time at all looking into content creation for your business, or delving into how SEO works, or exploring the services offered by different providers, you'll have bumped into a number of concepts and phrases that repeat. Some ideas recur frequently and in different contexts, whether or not they're clearly explained—or whether … Continue reading Chasing 100% Unique Content…or else?

Photo by Anne Nygård on Unsplash.

Is Click-Bait Right For You?

No. No, it isn't. We chose this topic after noticing something on one of the sites we sometimes use for news on current content creation trends. Fully 60% (six of ten) of the articles featured on the front page on a recent day led with numbers: 5 Ways to…, 7 Tools That…, 3 Questions to… … Continue reading Is Click-Bait Right For You?

Content is the Kingdom!

Where is content creation in your company's universe? You've probably heard the phrase "content is king" so often that you'd prefer to tune it out. We certainly have. But as an enterprise focused on one thing—content creation—we can't afford to ignore that important maxim. As tired as it might seem, it's also true. We've come … Continue reading Content is the Kingdom!

Does Diversity Matter?

How does it affect your web site content decisions? Recent posts on our blog have discussed issues that broadly touch on responsible content creation during the Covid-19 pandemic or allowing your content to raise issues of social justice in contemporary America. We will continue to do this as long as we can identify topics which … Continue reading Does Diversity Matter?

Addressing Justice in your Site Content: Taking a Stand

Recent posts on our blog have focused on how to develop useful and responsible content during the pandemic. We're going to continue in that vein with this post, but with a slight refocus: How should a business address larger issues of justice and equality in their content? We are of course referencing the resurgence and … Continue reading Addressing Justice in your Site Content: Taking a Stand