Providing Premier Web Content For Business
Photo by Caleb George on Unsplash. We've been reading and discussing (as we always do) material on best practices in our field—which is the creation of expert online content for websites. That's a pretty narrow focus, so we also wander across many related and relevant areas including search algorithm changes, web site design, and so … Continue reading Above All Things: Know Your Audience
Photo by Nick Fewings on Unsplash. Do you ever wonder how often the local weather forecaster gets it right? Or how accurate the average political pundit is when she predicts not just the winner of an election, but the margin of victory? It's very difficult to find that kind of information. We got to discussing … Continue reading Beware of SEO Charlatans Bearing Google Algorithm Wisdom
Photo by Annie Spratt from Unsplash Details, details: Everything is always in the details, isn't it? Amid our regular reading on content creation, SEO, and other relevant industry issues this week there was a short article by Jeff Ferguson in Search Engine Journal with this simple headline: Google Ranks Webpages, Not Websites (We won't wade into any debate … Continue reading The Priority Is The Page
Photo by JESHOOTS.com from Pexels Happy New Year! This post is going up just before midnight in our local time zone (EST), and we wish you all the best! We're far from the first to say it, but: here's hoping that 2021 is a vast improvement over 2020! Our specific topic today is related not just to the … Continue reading On Seasonal Posts
Photo: George Washington Bridge by James Ting on Unsplash. Today we're posing this question: Which is better for your site—timely content or timeless content? Is it better to have material that focuses on the hot topic of the moment, or on material that never goes out of style? Can you do both? Is there a benefit to one … Continue reading Content Conundrum: Timeliness or Timelessness?
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