Providing Premier Web Content For Business
How open should the content on your site be? When we're discussing requirements with clients—the type of content, article length, frequency, and so on—the conversation sometimes ranges widely. We might wind up talking about the history of the business, or the contact's personal interest in sports or music, or what one of us did on … Continue reading To Hide or Not to Hide?
Have you heard of BERT? Not Bert Lahr, Bert Convy, Bert Blyleven, or Ernie's friend on Sesame Street: we're talking about "Bidirectional Encoder Representations from Transformers" (BERT), an advancement Google just rolled out to its search algorithm, which is intended to improve the results of natural language searches. Before you click away to another page … Continue reading Google’s BERT Technology and WordWorks
Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update
A post in our ongoing irregular series on experts and expertise. How carefully do you read written material? We're asking for a very good reason, which we'll get to in a few sentences. Are you the kind of reader who reads every word, or the kind who just skims? When skimming, do you skim exclusively, … Continue reading More On Expert Content (and how to use it)
We talk a lot on this site about creating unique, expert content for your business. But what exactly do we mean by that? We'll try to give some measured thoughts on that subject to help you decide both what "expert" actually means and whether or not you should place any value on expertise. There's far … Continue reading What is “expert” content?
Waltham WordWorks 