Providing Premier Web Content For Business
Recent posts on our blog have focused on how to develop useful and responsible content during the pandemic. We're going to continue in that vein with this post, but with a slight refocus: How should a business address larger issues of justice and equality in their content? We are of course referencing the resurgence and … Continue reading Addressing Justice in your Site Content: Taking a Stand
Uncertain times are unsettling for many reasons, but primarily because of the uncertainty itself.
Is it okay to write about a hot topic during a crisis? ...Is it okay to NOT write about it? When you're in the middle of an unfolding crisis, is it prudent for your business to look for a way to leverage that crisis to your advantage? You might react strongly to that question with … Continue reading Crisis Content!
Have you heard of BERT? Not Bert Lahr, Bert Convy, Bert Blyleven, or Ernie's friend on Sesame Street: we're talking about "Bidirectional Encoder Representations from Transformers" (BERT), an advancement Google just rolled out to its search algorithm, which is intended to improve the results of natural language searches. Before you click away to another page … Continue reading Google’s BERT Technology and WordWorks
A post in our ongoing irregular series on experts and expertise. How carefully do you read written material? We're asking for a very good reason, which we'll get to in a few sentences. Are you the kind of reader who reads every word, or the kind who just skims? When skimming, do you skim exclusively, … Continue reading More On Expert Content (and how to use it)
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