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Photo: © Swanson, 2021.. Keyword Stuffing Our series on strategies for best practice in content writing is nearing its end with this, the sixth of seven anticipated parts. This time we're looking at SEO manipulation by keyword stuffing. As usual, we're looking less at content mistakes and are more focused on offering advice on what … Continue reading Stuffing is for turkeys, not effective online content.
Photo by Priscilla Du Preez on Unsplash. Localization Our series looking at best practices in content writing continues with this, the fifth post of what we expect to be a total of seven. The topic of this post is localization. In the earlier posts in this series, we've looked at audience, jargon, the potential problem … Continue reading If You’re Local, Keep It Local.
Photo by Nick Fewings on Unsplash. Do you ever wonder how often the local weather forecaster gets it right? Or how accurate the average political pundit is when she predicts not just the winner of an election, but the margin of victory? It's very difficult to find that kind of information. We got to discussing … Continue reading Beware of SEO Charlatans Bearing Google Algorithm Wisdom
Photo by Annie Spratt from Unsplash Details, details: Everything is always in the details, isn't it? Amid our regular reading on content creation, SEO, and other relevant industry issues this week there was a short article by Jeff Ferguson in Search Engine Journal with this simple headline: Google Ranks Webpages, Not Websites (We won't wade into any debate … Continue reading The Priority Is The Page
Photo: George Washington Bridge by James Ting on Unsplash. Today we're posing this question: Which is better for your site—timely content or timeless content? Is it better to have material that focuses on the hot topic of the moment, or on material that never goes out of style? Can you do both? Is there a benefit to one … Continue reading Content Conundrum: Timeliness or Timelessness?
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