Chasing 100% Unique Content…or else?

If you've spent any time at all looking into content creation for your business, or delving into how SEO works, or exploring the services offered by different providers, you'll have bumped into a number of concepts and phrases that repeat. Some ideas recur frequently and in different contexts, whether or not they're clearly explained—or whether … Continue reading Chasing 100% Unique Content…or else?

Why New Content Matters

In With The New (But Not Out With The Old?) How well is the content on your website working for you? You've got a great site—top notch design. You have some of the best content out there—it ranks well on its own and has been linked to by many others. You have great SEO—your content … Continue reading Why New Content Matters

Resolutions are easy—when you have the right help!

It's almost the new year, which means that a lot of people will be going through that resolution ritual thing. Starting next week people will be setting their sights on new goals and will make an effort to change some aspect of their lives. Unfortunately, most of those who set resolutions will have given up … Continue reading Resolutions are easy—when you have the right help!

Google’s BERT Technology and WordWorks

Have you heard of BERT? Not Bert Lahr, Bert Convy, Bert Blyleven, or Ernie's friend on Sesame Street: we're talking about "Bidirectional Encoder Representations from Transformers" (BERT), an advancement Google just rolled out to its search algorithm, which is intended to improve the results of natural language searches. Before you click away to another page … Continue reading Google’s BERT Technology and WordWorks

WordWorks and Google’s September 2019 Core Update

Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update