Providing Premier Web Content For Business
Photo by Caleb George on Unsplash. We've been reading and discussing (as we always do) material on best practices in our field—which is the creation of expert online content for websites. That's a pretty narrow focus, so we also wander across many related and relevant areas including search algorithm changes, web site design, and so … Continue reading Above All Things: Know Your Audience
Photo by Nick Fewings on Unsplash. Do you ever wonder how often the local weather forecaster gets it right? Or how accurate the average political pundit is when she predicts not just the winner of an election, but the margin of victory? It's very difficult to find that kind of information. We got to discussing … Continue reading Beware of SEO Charlatans Bearing Google Algorithm Wisdom
Photo: George Washington Bridge by James Ting on Unsplash. Today we're posing this question: Which is better for your site—timely content or timeless content? Is it better to have material that focuses on the hot topic of the moment, or on material that never goes out of style? Can you do both? Is there a benefit to one … Continue reading Content Conundrum: Timeliness or Timelessness?
No. No, it isn't. We chose this topic after noticing something on one of the sites we sometimes use for news on current content creation trends. Fully 60% (six of ten) of the articles featured on the front page on a recent day led with numbers: 5 Ways to…, 7 Tools That…, 3 Questions to… … Continue reading Is Click-Bait Right For You?
Where is content creation in your company's universe? You've probably heard the phrase "content is king" so often that you'd prefer to tune it out. We certainly have. But as an enterprise focused on one thing—content creation—we can't afford to ignore that important maxim. As tired as it might seem, it's also true. We've come … Continue reading Content is the Kingdom!
Waltham WordWorks 