Providing Premier Web Content For Business
Photo by Caleb George on Unsplash. We've been reading and discussing (as we always do) material on best practices in our field—which is the creation of expert online content for websites. That's a pretty narrow focus, so we also wander across many related and relevant areas including search algorithm changes, web site design, and so … Continue reading Above All Things: Know Your Audience
Photo by Nick Fewings on Unsplash. Do you ever wonder how often the local weather forecaster gets it right? Or how accurate the average political pundit is when she predicts not just the winner of an election, but the margin of victory? It's very difficult to find that kind of information. We got to discussing … Continue reading Beware of SEO Charlatans Bearing Google Algorithm Wisdom
Photo: George Washington Bridge by James Ting on Unsplash. Today we're posing this question: Which is better for your site—timely content or timeless content? Is it better to have material that focuses on the hot topic of the moment, or on material that never goes out of style? Can you do both? Is there a benefit to one … Continue reading Content Conundrum: Timeliness or Timelessness?
If you've spent any time at all looking into content creation for your business, or delving into how SEO works, or exploring the services offered by different providers, you'll have bumped into a number of concepts and phrases that repeat. Some ideas recur frequently and in different contexts, whether or not they're clearly explained—or whether … Continue reading Chasing 100% Unique Content…or else?
How does it affect your web site content decisions? Recent posts on our blog have discussed issues that broadly touch on responsible content creation during the Covid-19 pandemic or allowing your content to raise issues of social justice in contemporary America. We will continue to do this as long as we can identify topics which … Continue reading Does Diversity Matter?
Waltham WordWorks 