Addressing Justice in your Site Content: Taking a Stand

Recent posts on our blog have focused on how to develop useful and responsible content during the pandemic. We're going to continue in that vein with this post, but with a slight refocus: How should a business address larger issues of justice and equality in their content? We are of course referencing the resurgence and … Continue reading Addressing Justice in your Site Content: Taking a Stand

WordWorks and Google’s September 2019 Core Update

Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update

More On Expert Content (and how to use it)

A post in our ongoing irregular series on experts and expertise. How carefully do you read written material? We're asking for a very good reason, which we'll get to in a few sentences. Are you the kind of reader who reads every word, or the kind who just skims? When skimming, do you skim exclusively, … Continue reading More On Expert Content (and how to use it)

Why do I need original web site content?

"Content is King." Blah, blah, blah... People have been throwing that phrase around since before Bill Gates used it as the headline of a web post more than 20 years ago. With the exception of Marshall McLuhan's "the medium is the message," probably no phrase relating to modern information propagation (and revenue generation) has been … Continue reading Why do I need original web site content?