The Priority Is The Page

Photo by Annie Spratt from Unsplash Details, details: Everything is always in the details, isn't it? Amid our regular reading on content creation, SEO, and other relevant industry issues this week there was a short article by Jeff Ferguson in Search Engine Journal with this simple headline: Google Ranks Webpages, Not Websites (We won't wade into any debate … Continue reading The Priority Is The Page

On Seasonal Posts

Photo by JESHOOTS.com from Pexels Happy New Year! This post is going up just before midnight in our local time zone (EST), and we wish you all the best! We're far from the first to say it, but: here's hoping that 2021 is a vast improvement over 2020! Our specific topic today is related not just to the … Continue reading On Seasonal Posts

Photo by Anne Nygård on Unsplash.

Is Click-Bait Right For You?

No. No, it isn't. We chose this topic after noticing something on one of the sites we sometimes use for news on current content creation trends. Fully 60% (six of ten) of the articles featured on the front page on a recent day led with numbers: 5 Ways to…, 7 Tools That…, 3 Questions to… … Continue reading Is Click-Bait Right For You?

Content is the Kingdom!

Where is content creation in your company's universe? You've probably heard the phrase "content is king" so often that you'd prefer to tune it out. We certainly have. But as an enterprise focused on one thing—content creation—we can't afford to ignore that important maxim. As tired as it might seem, it's also true. We've come … Continue reading Content is the Kingdom!

Crisis Content!

Is it okay to write about a hot topic during a crisis? ...Is it okay to NOT write about it? When you're in the middle of an unfolding crisis, is it prudent for your business to look for a way to leverage that crisis to your advantage? You might react strongly to that question with … Continue reading Crisis Content!