Providing Premier Web Content For Business
In With The New (But Not Out With The Old?) How well is the content on your website working for you? You've got a great site—top notch design. You have some of the best content out there—it ranks well on its own and has been linked to by many others. You have great SEO—your content … Continue reading Why New Content Matters
Not too long ago we posted a short piece on whether or not you should hide or otherwise restrict the content on your web site. That post looked at the issue mostly from the angle of concerns about protecting the investment a business makes in generating original content. We explained that any investment made in … Continue reading Copyrighting Your Web Content: Worth the expense?
How open should the content on your site be? When we're discussing requirements with clients—the type of content, article length, frequency, and so on—the conversation sometimes ranges widely. We might wind up talking about the history of the business, or the contact's personal interest in sports or music, or what one of us did on … Continue reading To Hide or Not to Hide?
Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update
A post in our ongoing irregular series on experts and expertise. How carefully do you read written material? We're asking for a very good reason, which we'll get to in a few sentences. Are you the kind of reader who reads every word, or the kind who just skims? When skimming, do you skim exclusively, … Continue reading More On Expert Content (and how to use it)
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