What is “expert” content?

We talk a lot on this site about creating unique, expert content for your business. But what exactly do we mean by that? We'll try to give some measured thoughts on that subject to help you decide both what "expert" actually means and whether or not you should place any value on expertise. There's far … Continue reading What is “expert” content?

Why do I need original web site content?

"Content is King." Blah, blah, blah... People have been throwing that phrase around since before Bill Gates used it as the headline of a web post more than 20 years ago. With the exception of Marshall McLuhan's "the medium is the message," probably no phrase relating to modern information propagation (and revenue generation) has been … Continue reading Why do I need original web site content?

What is Waltham WordWorks?

In simple terms, we are an expert content creation provider. We create high-quality articles and blog posts for web sites, to help those sites build individual portfolios that showcase their expertise in their industries. The idea is simple, but doing it well isn't. A lot of people will tell you that they can solve all … Continue reading What is Waltham WordWorks?