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Is it okay to write about a hot topic during a crisis? ...Is it okay to NOT write about it? When you're in the middle of an unfolding crisis, is it prudent for your business to look for a way to leverage that crisis to your advantage? You might react strongly to that question with … Continue reading Crisis Content!
Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update
A post in our ongoing irregular series on experts and expertise. How carefully do you read written material? We're asking for a very good reason, which we'll get to in a few sentences. Are you the kind of reader who reads every word, or the kind who just skims? When skimming, do you skim exclusively, … Continue reading More On Expert Content (and how to use it)
We talk a lot on this site about creating unique, expert content for your business. But what exactly do we mean by that? We'll try to give some measured thoughts on that subject to help you decide both what "expert" actually means and whether or not you should place any value on expertise. There's far … Continue reading What is “expert” content?
"Content is King." Blah, blah, blah... People have been throwing that phrase around since before Bill Gates used it as the headline of a web post more than 20 years ago. With the exception of Marshall McLuhan's "the medium is the message," probably no phrase relating to modern information propagation (and revenue generation) has been … Continue reading Why do I need original web site content?
Waltham WordWorks 