Fact Checking Matters

May all your sources be as reliable as Old Faithful. Photo by Emily Campbell on Unsplash. Our series of posts addressing best practices in content writing continues. Previously, we've looked at audience, jargon, and the potential problem of "TMI." In this installment, we're looking at something that gets little or no notice in everyday discourse, … Continue reading Fact Checking Matters

Content is the Kingdom!

Where is content creation in your company's universe? You've probably heard the phrase "content is king" so often that you'd prefer to tune it out. We certainly have. But as an enterprise focused on one thing—content creation—we can't afford to ignore that important maxim. As tired as it might seem, it's also true. We've come … Continue reading Content is the Kingdom!