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Photo by Nick Fewings on Unsplash. Do you ever wonder how often the local weather forecaster gets it right? Or how accurate the average political pundit is when she predicts not just the winner of an election, but the margin of victory? It's very difficult to find that kind of information. We got to discussing … Continue reading Beware of SEO Charlatans Bearing Google Algorithm Wisdom
Photo by Annie Spratt from Unsplash Details, details: Everything is always in the details, isn't it? Amid our regular reading on content creation, SEO, and other relevant industry issues this week there was a short article by Jeff Ferguson in Search Engine Journal with this simple headline: Google Ranks Webpages, Not Websites (We won't wade into any debate … Continue reading The Priority Is The Page
If you've spent any time at all looking into content creation for your business, or delving into how SEO works, or exploring the services offered by different providers, you'll have bumped into a number of concepts and phrases that repeat. Some ideas recur frequently and in different contexts, whether or not they're clearly explained—or whether … Continue reading Chasing 100% Unique Content…or else?
In With The New (But Not Out With The Old?) How well is the content on your website working for you? You've got a great site—top notch design. You have some of the best content out there—it ranks well on its own and has been linked to by many others. You have great SEO—your content … Continue reading Why New Content Matters
Have you heard of BERT? Not Bert Lahr, Bert Convy, Bert Blyleven, or Ernie's friend on Sesame Street: we're talking about "Bidirectional Encoder Representations from Transformers" (BERT), an advancement Google just rolled out to its search algorithm, which is intended to improve the results of natural language searches. Before you click away to another page … Continue reading Google’s BERT Technology and WordWorks
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