Avoiding TMI in Site Content

Image: Information overload. We're continuing with a series of posts addressing the idea found in many online articles describing the most common "mistakes" of content writing. We're instead attempting to help readers focus on several important "best practice" factors to produce better content. We've already looked at audience and jargon. This time, let's discuss TMI: … Continue reading Avoiding TMI in Site Content

Jargon Can Help (Or Hurt)

Image: Jargon words—specialized tools for distinct tasks, but unfamiliar to most people. Last time we started a series of several posts built around the general idea of "best practices" for content writing. This grew out of a review of material that listed some of the most common "mistakes" in content writing: we've chosen to take … Continue reading Jargon Can Help (Or Hurt)

Above All Things: Know Your Audience

Photo by Caleb George on Unsplash. We've been reading and discussing (as we always do) material on best practices in our field—which is the creation of expert online content for websites. That's a pretty narrow focus, so we also wander across many related and relevant areas including search algorithm changes, web site design, and so … Continue reading Above All Things: Know Your Audience