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Photo by Annie Spratt from Unsplash Details, details: Everything is always in the details, isn't it? Amid our regular reading on content creation, SEO, and other relevant industry issues this week there was a short article by Jeff Ferguson in Search Engine Journal with this simple headline: Google Ranks Webpages, Not Websites (We won't wade into any debate … Continue reading The Priority Is The Page
In With The New (But Not Out With The Old?) How well is the content on your website working for you? You've got a great site—top notch design. You have some of the best content out there—it ranks well on its own and has been linked to by many others. You have great SEO—your content … Continue reading Why New Content Matters
Have you heard of BERT? Not Bert Lahr, Bert Convy, Bert Blyleven, or Ernie's friend on Sesame Street: we're talking about "Bidirectional Encoder Representations from Transformers" (BERT), an advancement Google just rolled out to its search algorithm, which is intended to improve the results of natural language searches. Before you click away to another page … Continue reading Google’s BERT Technology and WordWorks
Google made some changes to its search algorithm recently. What does that mean for you and your site's content? And to be more specific, what does it mean if you use WordWorks? Let's give this a quick run-down, based on what's publicly known about the recent changes, some reasonable speculation, and how and why it … Continue reading WordWorks and Google’s September 2019 Core Update
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