WordWorks: Caregiver delivers expert content on the issues that matter to your clients and their families. Created for skilled nursing facilities, assisted living facilities, nursing homes, hospices, visiting nurse associations, and other caregivers, the service brings life to your web site by providing new information to visitors on a regular basis.
WordWorks: Caregiver shines a spotlight on your facility or service by crafting original content specifically designed to demonstrate your knowledge and showcase your compassion. Article topics will include discussions of the issues of concern to your clients, such as caregiver certification and training, quality of life considerations, long-term care specifics, insurance details, medications and their effects, or the different categories of facilities and the care options they provide.
Content can be used to effectively raise your profile in the community by focusing a portion of articles on news that’s important in the geographic area you serve. Topics are selected to show that you are not only a leader in the profession, but also ready and willing to share your expertise in ways that benefit your residents.
Maintaining and Growing a Portfolio of Excellence
In the world we live in, businesses are expected to excel at every function they have in the past, but now they’re also expected to maintain an online presence—yet there are no more hours in the day. WordWorks: Caregiver has been developed to allow you to meet this need without taking away valuable time from those in your care. During a brief monthly contact meeting, you’ll tell us what topics you want covered on the blog (or news section) of your site. We’ll then create high-quality, thoroughly researched articles that meet your need. Each article is a minimum of 400 words (>500 is average), with a minimum of 2 links to outside authorities (≅4 is average). We include suggested headings, subheads, categories, and keywords for each post, to improve search engine relevance for your business.
EVERY ARTICLE WE WRITE IS UNIQUE!
We never cut and paste content from other sources—not even our own past work.
We might be writing about special care considerations for Alzheimer’s patients for the third time this month, or explaining the provisions of 42 CFR Part 483 in plain language for the fifth time, or describing what the long-term care ombudsman does and how to contact them for the eighth time: every post is developed from scratch and each is written with only one specific client in mind. We’ll stress the points you want stressed, and we’ll find and use the best information available to fit your specific operation. Even when two posts begin from a similar starting point, a piece written for a skilled nursing facility in New Hampshire won’t have a strong resemblance to a piece written for a home health aide provider in Colorado—and neither of those will have much in common with a piece written for an active-living retirement community in Virginia.
WordWorks: Caregiver generally produces two types of articles for your site:
News and Current Events — stories on news items relevant to your care-giving operation, such as how planned changes to Medicare might affect individual coverage, or how a recent high-profile neglect case highlights why family members should be diligent when they choose a provider. Favorable coverage of a community event involving residents of your facility might deserve special attention, or perhaps your facility’s management wants to share its opinion regarding a bill making its way through the state legislature. News posts might only remain fresh for weeks to months, but we write each one so that it will stay relevant and readable for years. News posts can quickly accumulate into an impressive portfolio, demonstrating your commitment to staying current on the issues that affect your business and your residents or patients.
Informational — articles that provide less-immediate (but more broadly useful) information, such as definitions of the different types of care facilities, or a summary of the residents’ bill of rights, or a description of best practices for interactions with residents with hearing loss. Informational posts receive ongoing search hits for years (but we recommend revisiting them once or twice each year). Informational posts show that your facility has a deep and ongoing commitment to the fundamental concerns of your profession.
Every post concludes with a “call to action” (the “CTA”) designed both to make best use of search engine keywords related to your business and to provide all the necessary contact information. Your CTA can be rigid boilerplate text provided by you (or that we develop with you), or can be a looser, free-form style of CTA (FFCTA). An FFCTA includes the same necessary information, but presents it differently from post to post. You can choose to place the CTA in the lead paragraph of your posts—or choose not to use a CTA at all.
Giving Your Best Advice
When you sign up for WordWorks: Caregiver we’ll get together (usually by phone or email) to determine exactly what you need: how often you need content, on which topics, in which geographic area, etc. For most clients, we recommend starting with two posts per month, with news and informational posts appearing in a roughly 3:1 ratio.
But every client’s needs are unique, and we will meet them. You only want current news posts if they meet specific requirements? You’d like one post each quarter to touch on nursing certifications, and another to discuss a medication? You need posts to cover the latest on nutrition, but want to steer clear of regulatory changes?
Just say the word! You’re the boss: our service will meet your needs.
Details & Rates
A basic WordWorks: Caregiver package includes two posts each month, written on topics of your choice, delivered in the format you need, on the schedule you determine. The basic package starts at $499 per month.
There are many options available, allowing each client to create a plan that best meets their needs. To review the full menu of services available, click here.
Waltham WordWorks 