Every business, no matter its industry, can benefit from regularly publishing content with value to its customers. If you don’t see a product in the WordWorks line that fits your industry, think about WordWorks: Custom!
How Does It Work?
WordWorks: Custom is a service designed to meet your content needs, whatever the industry. It works just like our main WordWorks lines (Legal, Financial, Caregiver): we develop content specific to your industry. We’ll research your products and services, learn about the competition, work to understand the field, and begin to develop a catalog of topics that will be of interest to your customers (and potential customers).
Using our existing writing resources, or our contacts into extensive networks of freelancers, we’ll identity content writers who can best target your industry—or we’ll develop them. Working closely with you, our team will develop standard criteria for both news and current events and general information posts for your site, determining important characteristics such as post length, keywords, and styles most appropriate for your special audience.
Unique Content—At The Cutting Edge
As with every other WordWorks product, posts are created to help your business develop a strong—and continuously expanding—portfolio of keyword-driven content that will help customers find you at the same time that it promotes your expertise in the industry. All posts are written specifically for your business and belong to you.
Our primary goal with this service is to meet your need; however, we have built the WordWorks: Custom service in such a way that it can be grown into additional product lines. When we work with you to create your specialized WordWorks variant, we’ll also be working toward developing it into a new line to expand our offerings.
Every Type Of Business
The types of businesses that we’ve produced content for is long: educational consultant, dry cleaner, real estate agent, arborist, diving contractor, IT outsourcing consultant, commercial snow removal service, specialty woodworker, soundproofing engineer, web designer, premises security service, HR consultant.
We see very few obstacles to developing content for any type of business. If you’re interested in our service, but the main WordWorks lines don’t fit, get in touch. We’ll be happy to help you.
Rates & Options—And Potential Discounts
Every industry is different, and some have costs that can only be determined once we’ve done some research (finding competent subject matter experts, for instance, or special restrictions on language due to regulatory concerns). We’ll work with you to learn about these special concerns, and provide you with a proposal and estimate for your WordWorks: Custom product before launching. There’s no cost and no obligation.
As a general rule, a WordWorks: Custom package quote will typically be about 20% higher than a similar package using one of our existing lines.
HOWEVER: if we see development and expansion potential in your particular product line—meaning that we’ll be able to offer the same service to other potential clients—we might offer you a discount during the development of the line, and for 6 to 12 months after. We make this determination for each service individually, and will include this as part of the discussion when we deliver the proposal for your WordWorks: Custom package.
To review the full menu of options available within the WordWorks service, and to see baseline pricing for comparison, click here.
Waltham WordWorks 