WordWorks: Financial provides targeted, expert content for financial planners, financial advisors, and other financial services professionals. This service keeps your blog active and current while raising your professional profile in the geographic area that you serve.
WordWorks: Financial shines a spotlight on your business by creating original content that highlights your professional expertise. Topics of interest to your clients (and potential clients) are discussed, including investment options, tax considerations, and the effect of current or proposed financial regulations.
Topics are selected to show that you are thoroughly informed and ready to share your expertise to benefit your clients.
Building a Storehouse of Knowledge
WordWorks: Financial is structured to take up a minimum of your valuable time while working to generate maximum effect. You simply tell us what you want to appear on your blog and how often. Then we create high-quality, thoroughly researched articles. Each article is a minimum of 400 words (>500 is average), with a minimum of 2 links to outside authorities (≅4 is average). We include suggested headings, subheads, categories, and tags for each post, with an eye toward raising search engine relevance for your business.
EVERY ARTICLE WE WRITE IS UNIQUE!
We never cut and paste content from other sources—not even our own past work.
If the topic happens to be this year’s 401-k contribution limit or an explanation of the difference between fee-only and fee-based CFPs, it doesn’t matter if we’re writing about it for the first time or the 401st time: every post is developed from scratch and each is written with only one specific client in mind. We’ll stress the points you want stressed, and we’ll find and use the most relevant examples for your specific practice. Even when they have the same basic topic, a post written for a fee-only advisor in Rhode Island won’t have much in common with a post written for a wealth management specialist in Texas—and neither will overlap much with a post written for a retirement planner in Indiana specializing in insurance products.
WordWorks: Financial generally produces two types of articles for your blog:
News and Current Events — stories on news-making financial and economic information relevant to your practice area and region, such as how current trends in local home prices might affect individual owners, or what the closure (or expansion) announcement of a large local firm could mean for its employees’ retirement planning. Perhaps a recent court decision in a benefits case deserves attention, or a change to tax regulations needs explanation. News posts usually remain fresh for weeks to months, but we write them to stay relevant and readable for years. News posts build a library of accumulated knowledge on your blog, demonstrating your attention to current issues in your field.
Informational — articles that are more data-driven and that provide less-timely (but more broadly useful) information in your industry, such as home ownership statistics in your state, an explanation of different types of investment vehicles and how they relate to paying for college, or a description of some specific concern that a financial professional can help a client resolve. Informational posts often continue to receive search hits for years (but we recommend revisiting them once or twice each year). Informational posts demonstrate your deep expertise in the fundamental concerns of your profession.
Every post concludes with a “call to action” (the “CTA”) designed both to make best use of search engine keywords related to your business and to provide all the necessary contact information. Your CTA can be rigid boilerplate text provided by you (or that we develop with you), or can be a looser, free-form style of CTA (FFCTA). An FFCTA includes the same necessary information, but presents it differently from post to post. You can choose to place the CTA in the lead paragraph of your posts—or choose not to use a CTA at all.
Giving Your Best Advice
When you sign up for WordWorks: Financial we’ll get together (usually by phone or email) to determine exactly what you need: how often you need content, on which topics, in which geographic area, etc. For most clients, we recommend starting with two posts per month, usually balanced about 3:1 between news and informational posts.
But every client’s needs are unique, and we will meet them. Current news posts aren’t your thing? You need a fresh post each quarter that emphasizes the benefits of patient investing over frequent trading? You need posts that stress IRAs and 401-k’s, but you never want to discuss annuities? Perhaps you specialize in serving a particular demographic, such as mid-career women, or second-generation immigrants, and you need topics that reflect this?
Consider it done! You’re the boss: our service will meet your needs.
Details & Rates
A basic WordWorks: Financial package includes two posts each month, written on topics of your choice, delivered in the format you need, on the schedule you determine. The basic package starts at $499 per month.
There are many options available, allowing each client to create a plan that best meets their needs. To review the full menu of services available, click here.
Waltham WordWorks 